Openabout 2 months ago

Cross-device attribution — link reinstalls to existing user identity

A user uninstalls then reinstalls on the same or a new device. Attribr should recognise them via IDFV / hashed email and treat it as a reactivation event rather than a new organic install, giving an accurate picture of reactivation vs. true new users.

Status: Open · Submitted May 18, 2026

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